Sunday, December 04, 2005

Final Post

Mass media is probably the most globalizing force of this generation. Pietreses defines the globalization of economics is accelerated movements across national and regional barriers of economic goods. (p. 17) Commercials, billboards, catalogs etc. communicate the message of materialism and popular culture from Los Angles to London to Nairobi to Beijing. One can only speculate as to the success of the globalization of economy without the vehicle of mass media. A few years ago I visited the Coca-Cola museum in Atlanta, Georgia. One of the main exhibits was of all the different types of products that they sell from the around the world. From the Italian version to the Chinese one, one can see the amazing power of mass marketing.

He defines the globalization of sociology is both the compression of the world and the intensification of consciousness of the world as a whole. (p. 17) People outside of the United States yearn for the technology and comforts that we have, and in turn, we too love to export our technology almost as much as they want it. Interestingly, as we discussed in the past blogs and classes, we desire to export this technology to the rest of the world, but we do not readjust our lives and resources to make that possible. Our desire to share would seem to be more of a desire to show off our ingenuity and fancy gadgets. Perhaps, it is more of a desire to make everyone else more like us than it is a desire upgrade the world for its own good. Pietreses also defines it as the social process in which the constraints of geography on social and cultural arrangements recede and in which people are increasingly aware that they are receding. (p. 17) Over the last century, the world has been “shrinking” at rapid rate. With the rapid development of radio technology, telephones, cellphones, internet etc. communication has become exceedingly easy and accessible. On a mission trip in the remote parts of Brazil, we were able to carry a satellite phone that had the capabilities of reaching around the world.

Pietreses describes the globalization of the history and anthropology is a long term historical process of growing worldwide interconnectedness. (p. 17) As I stated earlier, the advancement of technology and mass media has progressed rapidly over the last century. Globalization goes as far back as the system of roads that were built in Europe and Asia during the Pax Romana.

Mass media is merely a vehicle. It is not a value or an ideology in itself, but it is used as a means of communicating values and ideologies. As Jesus followers, it does not make sense to fight technology and mass media as the church has often done in the past. We need to learn how to use mass media to combat evil and immoral ideologies in this world. As we near the end of our class, I thin kit is important for us to ponder the implications of how we use mass media in our ministries and how we can equip believers to respond more thoughtfully and effectively to these important globalizing forces.

Sunday, November 27, 2005

Weight of the World

The End of a World p. 317

This article by Bourdieu discusses the end of the age of metallurgy plants. He grew up in on of the many towns that was built around a plant or mill that would employ thousands of residents. These mass-employment business are now being shutdown by smaller businesses which only employ fifty to a hundred people. This evolution in society is having many effects. I often think about the life of a mill worker. I attended a small college in a small town in South Carolina. The majority of the county was employed by a number of textile mills in the area. It was one of the poorest areas in one of the poorest states in the nation. Life was not easy, nor was it good to many of these people. There was a high number of high schools drop outs, and many of locals had never traveled further than fifty miles away. Life was not easy, but at least they had a job. Right? Well, I’m not sure about that. Is it ok that thousands of families have been locked into dead-end jobs from generation to generation? The best someone could do would be a promotion to manager, but even that would be a poor quality position relatively from our perspective. Say a man working in a mill has a family, how does he support them? How does he put them through school? I don’t mean to exclude working mothers here, but in that region, working moms were rare. Still, working moms generally had poor paying jobs too. The mill was back-breaking, often monotonous labor, usually in unhealthy conditions, but it was all there was. There was not time or resources for considering life outside the mill town. Children did not think about leaving town, nor were they aware of the possibility to do something more with their lives and careers. So is it a bad thing that the age of the mass-employment plants and mill-towns is coming to and end? However, there is a problem to which I wonder how we will respond as a society. I was watching the movie I Robot last week. I was amazed at the special effects and technological improvements and ideas that these types of movies impose on our realities. But as I sat there and watched this society in which everyone owned a robot, I wondered how everyone was able to afford and robot, and if robots were doing all the work, then what was everyone doing for work? Even at the end of the movie, robots were going to replace the military. What I would venture to guess is that even though there was not a poor person showed in the entire movie, there was another part of the city where the unemployed and impoverished masses lie in social darkness and obscurity. The scene outside of the city would probably be more reminiscent of Mad Max: Beyond Thunderdome. Millions of people unemployed and permanently locked out of the elite, locked out of social and economic growth, not to mention equality.

As we move into the future, we need to look at how our wealth is made and used because the easier we make our lives, the harder it gets for other people. Every little bit of good we take comes from a resource, and more often than not, that resource is directly, if not indirectly, linked to human beings. We save money on goods and services because our goods are made in other countries where there are no labor laws. In our quest for social utopia and a care-free, pain-free, effotless world, we need to look at for everyone else besides our selves. This, after all, is our goal to enjoy life without having to work, but to be served and to be able to enjoy our time and resources. But in this quest, we must not overlook the plight of the child in bonded slavery in India who makes our goods or the fourth generation mill worker in South Carolina who is paid pennies for hard labor. At some point we must face this difficult paradox… or we can just live in ignorance.

Sunday, November 20, 2005

Inventing Pop Culture...

In reading about the development of popculture and global culture, I am struck by the credibility so many of us give pop culture without really addressing it deeper. Too often we find ourselves swimming downstream on the river fo culture faster than the rest of society. We don't really think about where the river is goign or how clean the river is, but hey, everybody esle is doing it... right? I think the church really needs to reasess the way we interact and integrate pop culture. Don't misunderstand me... iIt's one thing to incorporate a guitar and rock music into worship on Sundays, but what about the rest of the week. How are we setting ourselves apart from the rest of society? How do we live by a different set of standards while living in the same culture?

As we approach mass media with discretion, it is important that we also acknowledge the shadows of truth that we find in them. For instance, one might watch the Godfather and only see organized crime, but it portrays the pain and horrors of living that lifestyle. Or, in a sex-saturated culture, one could draw attention to how it shows the desire for intimacy, love, and emotional security. In many of these areas, particularly film and music, there is a high level of artistic quality that is appealing and uplifting. We can use these “footprints” of God as bridges as we reach out to non Jesus followers. One exception to this is the area of advertising. It is difficult to find a redeeming quality in it. One could say that beer commercials show the desire for community and relationships with the opposite sex, however seductive they may be. Or, these days tobacco commercials tell us that tobacco products kill us. Perhaps, we could say that in endorsing and selling consumerism and materialism they are encouraging us to support the economy, giving jobs to thousands of people across the world. Too bad those jobs are going to third world nations, so corporations don’t have to pay people sufficiently. Ok, that last one may cross the line. Nevertheless, it is important for us as Jesus followers to search for and acknowledge the important background issues and positive values in mass media. But we also need to take moral stands and not except everything as “shadows of the truth.” For instance, form a positive perspective, the movie The Wedding Crashers shows the importance of true love, but it also is had nudity, sex scenes and was bursting with sexual innuendo. As funny as it was (…and it was very funny), I couldn’t help but feel “dirty” when I left the theatre. I don’t want to see the movie again, nor would I encourage anyone else to see it because of those aspects of it. In situations like these, I think we still need to be shrewd about what we allow ourselves and our families to watch and listen to because even though we can extract positive ideas from media, it is not a green-light to do whatever we want. I Corinthians 10:23: “‘All things are lawful,’ but not all things are beneficial. ‘All things are lawful,’ but not all things build up.”

Sunday, November 13, 2005

resources, resources, resources...

“Cross–border trade from the earliest times has required some form of accepted currency.” (190)

“…in the latter part of the nineteenth century, the values of makor currencies were fixed to the price of gold, providing a basis for a system of fixed exchange rates: the classical Gold Standard.” (195)

The gold standard was originally introduced in order to provide some sort of global economic currency. Since most countries use different cuurency (the United States uses the dollar; Mexico uses the peso, Brazil uses the real…) a unifying one was needed. Gold was seen as a resource available to all the countries. however, since its inception, the Godl Standard was somewhat of a joke. First, it was not internationally available, nor was there equal distribution of it. Gold was only located in certain locations, and the major gold deposits were few and far between. Therefore, under the Gold Standard, the countires with more numerous, larger deposits had more value. Second, the system was based on a Western concept. The system works for peoepl who know it and understand it, but for those who are not educated as to how the system works, it means nothing. Third, it was controlled by the stronger nations. Because the system was developed by Western nations, they naturally had an advantage over other nations, but also stronger nations had an advantage. As gold became more and more important and valuable, stronger countries would take gold from weaker ones. Finally, international currency is constantly changing and based on a situation by situation evaluation. For instance, the United States entered the Gulf Wars with the extra motive of gaining oil., not gold. I worked at a school in Brazil where students could pay in rice or meat, not gold or even the national currency. How often has the United States gained extra goods and services from other countires in exchange for protection or diplomacy.


“…this does not presume that all countries trade with all countries, rather it assumes the existence of a trading system in which trade activity between any two countries may affect trade relations between the rest.” (150)

The world is so tightly connected that what happens between neighbors affects “the whole naeighborhood.” In Desert Storm, Saddam Hussein probably thought he could roll into Kuwait and no one would notice, but the whole world noticed. Tradeing systems have becoem a way for nations to make political statements. For instance, the United States trade embargo of Cuba and strained traded relations with China. Or, how many countries have made statement disagreeing with the U.S. by increasing trade with countries like these?

“Hyperglobalists or sceptical accounts either simply assume that trade leads to global convergeance in income levels or that it simply perpetuates or increases international inequality.” (152)

Some people bring up the quesiton of whether capitalism or communism is more biblical or ethical. (for example, the young man who asked it last Thursday.) Though capitalism has the great weakness of the powerful exploiting the weak, it encourages competition, creativity, and the potential to succeed and grow. Ideally, Socialism has the main strength of equally distributed wealth, but creativity and potential for success has diminished in socialist countries. Generally, socialist countries have also suffered from the most powerful exploiting the rest of the population. If you look at Cuba, there is a wealthy, powerful class, but there is also a massive, impoverished class. Perhaps if a socialist system was founded in the ethics and ideas of Jesus Christ than it would work. However, the system is generally based on fallen ethics of humans and run by them as well.


“…in this early modern period, the kept centers of financial activity were located generally in areas where commerce, and hence demand for financial services, were concentrated. (191)

“In Eurasia, the domestication of animals and improving technologies for harnessing their power, road-building, imperial security, and improvements in shipping, cartography, and navigation techniques made intercontinental and interregional trade more feasible. (152)

“Foreign investment and the acquisition of technology ensure countries beyond England industrialized and so competed in international markets.” (155)

Technology has been an important contributor to the globalization of marketting and financing. Transportation itself has advanced from walking to using domesticted animals to steam to electricty to nuclear to flight etc. This along with the export of this technology helped international trade develop and disperse across the world. However how much did this really balance the economic forces? Technology remained either monopolized by specific countries or dominated by them. Though all the countires have automobiles and airplanes now, there are more in Los Angles alone than there are in most countries.

All of these factors bear the same foundation and motivating factor that guides and propels mass media: the love of money/greed. Technology is just a vehicle by which people make more money. Techonology propelled globalization in every respect, especially the financial one. It has made the world a smaller place. All around us, the world fincancial powers are advertising themesleves and their products: they buy commercial air time, they make movies, the buy sports stadiums, the advertise on billboards etc. You can go anywhere in the world and find Coca Cola, McDonalds, Volkswagon etc. The global information system exists to make money. In class, we talked about how global lnews sources have compromised objectivivty for the sake of ratings and popularity, and the higher the ratings are, the more money they make. As wemove into the future, we need to assess the true value of media and technology and seek to redeem it for Christian values.

Monday, November 07, 2005

Reflections on Transforming Cultures

“New forms of communication enable people to overcome geographical boundaries which once might have prevented contact; and they create access to a range of social and political experiences which the individual or group may never have had an opportunity to engage with directly.”

One of the biggest issues facing society as a whole is that we are constantly charting “new waters.” Every day the world “grows smaller.” People and places that were never accessible by us are now becoming accessible, and our culture is one which seeks to expand and assimilate. Hence, when a new tribe is discovered in the Amazon or in Pacific Ocean, people desire to either a) globalize them with technology and “sophistication” or b) preserve them, so that wealthy adventurers have a “petting zoo” to visit when they want to “go native.”

“International law is a law between states only and exclusively.”

Another major obstacle in globalization is the growing independence of ideologies from governments and secular structures. In the Untied States, we have Pat Robertson wanting to assassinate Hugo Chavez, and he goes unpunished for saying this on national television. A much greater threat is that of terrorism, most of which is guided by fundamentalist Muslims. This is an ideology that has already begun the next world war, but it is not as simple as taking out Hitler in order to take out Germany or dropping a bomb on Japan to make them stop. This enemy lives everywhere, and they will do anything to get what they want done.

“We live in overlapping communities of fate, where the trajectories of each and every country are more tightly intertwined than ever before.”

It is no longer the case that we in the Untied States can live isolated from the rest of the world. We learned this in World War 2 when we tried to stay out of the war that was rocking Europe, Africa, Asia, and the South Pacific. What happens in China, Israel, Venezuela etc. affects us. If not directly, indirectly through the modern monster of globalized media.

“To refer to the world as a complex, contested, interconnected order is to acknowledge the messy appearances which define global politics at the turn of the new century. “

Have politics ever been messier? I read an article recently that included a comparison between George W. Bush and John F. Kennedy, and the comparison was difficult, if not impossible, to make. The stresses on the president today far outnumber and outweigh those of JFK or any president before that. In a given week, Bush has to deal with natural disasters, gas prices, Iran, North Korea, China, Iraq, CIA leaks, terrorism, Hugo Chavez, Osama B. Laden, the “religious right,” which is probably the scariest of them all, etc.

“While the concept of sovereignty has by no means been rendered redundant, state sovereignty today jostles for recognition alongside novel forms of political power and sites authority. “

Democracy is a great idea and usually works well, but as long as there are humans on the earth, true democracy and respect for all living things will not be known. In a class on the history of Latin American politics, I was astonished at the terrible, messy history that many, if not all, of those countries have had to endure. With hope on the horizon, another dictator and military leader rears their ugly head.

“Since 1914, humankind has lived and thought in terms of world war, even when the guns were silent and the bombs were not exploding.”


It is amazing to think about how key World War One was in globalization. The first global conflict. Millions of casualties. Entire countries decimated. After 1914, war became a much more important and rapidly developing science.

“The industrialization of war combined with huge and increasingly well organized and disciplined armed forces, facilitated the most extensive phase of western imperialism since the initial voyages of discovery.”

Talk about a sharp learning curve?!?! It’s amazing how effective rapid fire guns are against spears and bow & arrows. Military technology in the hands of humans is a recipe for imperialism which leads to invasion which leads to destruction and oppression.

“Such developments represent a significant transnationalization of the western defense industrial base, a process which is being driven by a commercial logic, as opposed to primarily domestic or nation a security requirements.”

This is the scariest part of globalization for me. Those who build weapons and sell them are no longer bound by nationalistic pride or patriotism to ensure that dangerous technology does not fall into the evil hands. Instead they are governed by the “almighty dollar.” People do not build weapons to help their country any more, but they build them to make money. Everyone knows it is only a matter of time until a nuclear weapon is sold into the wrong hands. Well, actually, we all know that has probably already happened; we just have to wait and see what they do with it.

“One of the earliest recorded arms control initiatives is the decision of the Lateran Council in 1139 to prohibit the use of crossbows between Christian armies.”


This is so wrong on many levels. The fact that they dealt with what weapons were used instead of why to Christian armies were fighting is sad. “Let’s not kill each other with crossbows. That’s not nearly as sporting as using a sword or spear or morning star!”

“We live in a post-military society, and the structural balance between welfare and warfare has shifted decisively towards the former over the latter.”

With the Iraq War, it has been interesting to see this one played out. However, I fear that most Americans who focus on welfare are ignorant to the fact that the rest of the world focuses on warfare. Oh yeah, and they also hate us. So as we criticize and try to subvert the militaristic focus of our government and economy, those who are bent on destroying us sneak through the “doors” that we leave cracked open on our borders, and they plot and prepare for our demise while we bicker amongst each other. Am I fed up with war protesters and polarized politics? Absolutely. Should we have gone to war? Maybe not. But as long as no one is willing to trust the other side or even agree with them, than our government will not be able to do the things that need to be done—like protect our country.

Sunday, October 30, 2005

Week #___: 10 More Resources

http://www.aap.org/family/tv1.htm
American Academy of Pediatrics lists specific areas in which parents need to beware of the effects on children: time, nutrition, sex, alcohol, tobacco, commerciasl etc.


http://www.aap.org/family/mediaimpact.htm
This article gives an overview of some of the messages media send young people that could be negative or harmful to their health and shows how parents can help their children understand these things.

http://www.aap.org/policy/re0038.html
This article shows how media affects sexual understanding in adolescents and how that affects health and well being in families.

http://www.apa.org/monitor/dec01/fastfood.html
There is an abundance of unhealthy, heavily advertised food in media that is bringing down the health and physical activity of millions of Americans.

http://www.media-awareness.ca/
This group provides resources and support for those interested in media and information literacy for youth.

http://www.moralityinmedia.org/
Morality in Media fights immorality and indecency in media through the legal system.

http://www.technos.net/tq_11/2emmans.htm
This article looks at the connection between media literacy and character education.

http://interact.uoregon.edu/mediaLit/mlr/readings/articles/Divide.html
hippies form the sixties turned into yuppies, driving European cars, and influencing generations through advertising and media.

http://interact.uoregon.edu/mediaLit/mlr/readings/articles/hardlessons.html
Media doesn’t work unless it makes money!!!

http://interact.uoregon.edu/mediaLit/mlr/readings/articles/superbowl.html
I hate people who only watch the Super Bowl for the commercials. I hate the NFL and the networks for turning into a media circus. What can I say… I’m a purist. I like football because it’s football. …Anyways, this article’s interesting.


Consequences
I find it darkly amusing how television portrays a world without consequences. Someone can do whatever they feel like, and suffer few, if any, negative repercussions. This goes completely contrary to the reality that the Bible speaks of. YHWH is a god of moral standards and integrity, and as responsible, independent beings, he holds human beings to these standards. It is the law. When the law is broken, punishment is carried out. It is a natural order of action and consequence. However, media portrays a lifestyle, which is untethered and free. In regards to violence, we see random acts of violence and mayhem that just seem to happen with no ramifications. Characters in television shows and movies have sex freely with whomever they want, and it is ok.

In advertising, companies push us to make decisions based on feelings and popularity. “If it feels right, it must be right.” Or “If you try our product, people will like you.” That’s the basis for the advertising industry. It has removed from the realm of moral reality. As the church we need to reconnect ourselves with true reality where there are standards and law. After all, “sin is lawlessnes.”

Evangelism and Israel

I found the luncheon very interesting, especially Rabbi Dauermann's ideas. Having spent some time with him, I have great respect for him and his ideas, and I think some of his concepts are great. I didn't wuite understand everything he had to say. My NT2 professor asked us, "Was Paul tryign to elimate, replace, or reform Judaism?" After thinking about that question for the last year and a half, I think that it is true that Jesus cam to reform/fulfill Judaism, which would make us Jews, ...reformed Jews, I guess. No, how about "fulfilled Jews." I am interested ot hear more about his thoughts on Jewish evangelism and the need to change the way we view Jews in contrast to the way we view and deal with Gentiles.

Sunday, October 23, 2005

Ten More Resources

http://www.medialit.org/reading_room/article79.html
Television and media promote a worldview hat newer and more developed is always better.

http://www.media-awareness.ca/english/issues/stereotyping/ethnics_and_minorities/index.cfm
Media does not keep up with the ethnic and cultural diversity of contemporary society.

http://www.medialit.org/reading_room/article568.html
This article fights the most common negative perceptions of the media.

http://www.medialit.org/reading_room/article637.html
There’s a downloadable PowerPoint presentation about how children learn to associate letters with brands before knowing the ABC’s.

http://gpn.unl.edu/cml/cml_product.asp?catalog%5Fname=GPN&category%5Fname=The+Merchants+of+Cool&product%5Fid=1441
Teens are being marketed more than ever. They are exposed to over 3,000 ads per day, and companies spent nearly $200 billion per year on advertising alone.

http://www.medialit.org/reading_room/article81.html
“Dependence on television is training for adaptation to consumer society. On the one side, television watching, like the rest of the high-consumption way of life, is motivated by a search for pleasure, escape, and anesthesia; on the other, dependence on television is dependence on the prepackaged forms through which pleasure, escape, and anesthesia can be comfortably and conveniently procured.”

http://www.medialit.org/reading_room/article124.html
“What are the values that mass media communicate to us on behalf of or culture? Power heads the list: power over others; power over nature. As Hannah Arendt points out, in today's media world it is not so much that power corrupts as that the aura of power, its glamorous trappings, attracts. Close to power are the values of wealth and property, the idea that everything can be purchased and that consumption is an intrinsic good. The value of narcissism, of immediate gratification of wants, and of creature comforts follow close behind.”

http://www.medialit.org/reading_room/article80.html
Communication by image is displacing that which is oral or written.

http://www.medialit.org/reading_room/article64.html
This article is entitled “Deadly Persuasion: 7 Myths Alcohol Advertisers Want You to Believe.” It uses concrete examples of how these advertisements lie and manipulate.

http://www.medialit.org/reading_room/article274.html
This article claims that the reason we watch what we do is because what is watch is just like us.